MARKETING

• Meaning & Definitions of International Marketing
• Nature/Characteristics of International Marketing
• Scope of International Marketing
• Features of Marketing
• Functions of Marketing
• Branding
• Meaning and Definition of rural marketing 
• Nature and Characteristics of rural market
• Significance of Rural Markets
• Factors Contributing to Change in Rural
• Problems in Rural Marketing
• Introduction To Agricultural Marketing
• Characteristics of Agricultural Produce
• Classification of Agricultural Products
• Agricultural Marketing Process
• Functions of Agricultural Marketing
• Organization of Agricultural Markets
• Market Functionaries
• Methods of Sale in Agricultural Market
• Innovative Marketing Strategies For Rural Marketing
• Agricultural Marketing and Economic Development
• History and Growth of Agricultural Marketing
• Role of Co-operative Marketing in india
• Meaning of Cooperative Marketing
• Role of Co-operatives into Marketing
• Structure of Co-operative Marketing Societies
• Types of Co-operative Marketing Societies
• Functioning by Co-operative Marketing
• Ideas as Products Social Marketing
• The Marketing Concept
• Meaning of Marketing
• A Broadened Typology of Products
• Exchange Transactions in Social Marketing
• Product Managment in Social Marketing
• Market Segmentation
• Product Strategies
• Importance of Social Price in Marketing
• Beyond Money Concept of Social Price
• Four Types of Social Price
• Macromarketing Versus Micromarketing
• Service Marketing Versus Goods Marketing
• Profit Marketing Versus Nonprofit
• Mass Marketing Direct Marketing and Internet Marketing
• Local, Regional, National ,International,And Global Marketers
• Consumer Goods Marketing and Business-to-Business (Industrial) Marketing